Wednesday, March 31, 2010

Self-Promo - Our work for YMCA

My agency, TBWA\Vancouver, has just released the first pieces of a new campaign for the YMCA of Greater Vancouver. Wild postings have gone up around town driving people to wheredidcommunitygo.com, intended to start the conversation about community and the Y's role. It's been a great experience digging into the Y's values and getting to the core of what the brand is all about.

There are a lot more elements to come, ranging from good ol' advertising to some pretty great guerrilla stuff. And, if you look at any of the print work you'll see it uses a font we created based on copywriter Mia Thomsett's handwriting, which I thought was pretty cool.

This all leads up to the opening of the amazing new Robert Lee YMCA in downtown Vancouver in May.

Check out the video on the site above.

2 comments:

Rachelle Flanik Loree said...

Wonderful, wonderful video! How can my YMCA use this video? Please e-mail me rflanik@wwymca.org

Anonymous said...

Brynn loves it!