Wednesday, March 31, 2010

Self-Promo - Our work for YMCA

My agency, TBWA\Vancouver, has just released the first pieces of a new campaign for the YMCA of Greater Vancouver. Wild postings have gone up around town driving people to wheredidcommunitygo.com, intended to start the conversation about community and the Y's role. It's been a great experience digging into the Y's values and getting to the core of what the brand is all about.

There are a lot more elements to come, ranging from good ol' advertising to some pretty great guerrilla stuff. And, if you look at any of the print work you'll see it uses a font we created based on copywriter Mia Thomsett's handwriting, which I thought was pretty cool.

This all leads up to the opening of the amazing new Robert Lee YMCA in downtown Vancouver in May.

Check out the video on the site above.

Sunday, March 21, 2010

Cut to the chase

We had a new business meeting on Friday afternoon. And I'd been at work putting together this customized credentials presentation until pretty late the night before. It addressed all their requirements and looked pretty slick, if I do say so.

So, we're about 1/2 way through the presentation when the president of the company that we were meeting with says - "Ok, Ok. I get it. You guys do good work. And you're just going to show me more good work. I don't think we need to see any more."

I was surprised as hell. We hadn't shown them some of the specifics that they had asked to see yet. On the other hand, he was totally right. We were just going to show him more great work with great results to back it up. He knew where this was going.

So he decided to just cut the crap and get to the point. I loved it. We can dance around each other, or we can just sit down and have an honest conversation about what we need and how we might be able to work together. The latter is so much more efficient and effective.

I hope we get to work with those guys. Maybe at some point that approach might be a challenge, but these days it's also pretty refreshing.