Saturday, May 9, 2009

Brilliant blend of tech and creative

Check out this case study on an outdoor ad that uses face tracking technology to know when viewers are looking, and then changes that based on whether people are looking or not. It's a cool technology, but it's brilliant when combined with this domestic violence message.

It just won at the One Show. In my mind, deservedly so.

1 comment:

RN said...

I think the deserved it outside of your mind as well.