Thursday, May 14, 2009

Safe Merchandising

This falls under that category of things that amuse me...

Colleen and I were in Costco the other day. I love wandering the aisles there and just checking out everything they've got. As we walked through the office supplies section they had some safes for sale. 'Cause, you know, you just might need a safe. Here's my favourite:

I can't imagine they're being too successful at selling a safe that's had its door ripped right off. I might be going out on a limb here, but I don't think that "easy door removal" is a key driver of brand choice in the safe category.

On a related note, I was quite impressed by reports that Brian Mulroney kept his $250k payments in a safe at home. What he did for the money may or may not have been illegal, but when you keep $250k in $1000 bills in a safe in your house you sure aren't setting yourself up to look innocent.

Wednesday, May 13, 2009

McChucks vs. The Bucks

There was some very interesting research posted by Pew, looking at whether people would rather live in a community with more Starbucks or more McDonald's. McDonald's won the day, which perhaps isn't surprising this year when people are returning to comfort (& cheap) foods and perhaps eschewing their everyday indulgences.

Here's a chart that shows some of the results. You'll have to click on it to be able to read it:

Most of the stats here aren't surprising. McD's does better amongst those with lower incomes, less education and guys. I did think that the age gap was interesting though, with younger respondents being far more Bucks-Positive, while the older folks headed for the arches. Also interesting was that Starbucks performed better amongst Liberals than Conservatives and amongst Hispanics vs. Whites and Blacks.

One other item that isn't included on the above chart that somewhat surprised me is that McD's performs well amongst all sorts of religious groups, but that Starbucks did well amongst the agnostics and athiests. Perhaps not surprising from the above data, but it's an interesting finding.

Saturday, May 9, 2009

Brilliant blend of tech and creative

Check out this case study on an outdoor ad that uses face tracking technology to know when viewers are looking, and then changes that based on whether people are looking or not. It's a cool technology, but it's brilliant when combined with this domestic violence message.

It just won at the One Show. In my mind, deservedly so.