Friday, April 24, 2009

Wicked bike video

I think we're all a little tired of viral videos showing people doing things that are clearly impossible, but that look real. (Ray Ban started it. Levi's jumped in through the same agency. Nike and Kobe did it. Mini recently made fun of it.) The worst thing about that trend is that it has now made its way into mainstream advertising, such as that annoying car ad that's currently running that show the amazing ways a couple gets all their gear into their car by tossing it out the window. Granted, it's better than 95% of the car advertising out there, but it feels a little weak to grab an expired online trend and spin it into your offline ads.

So instead here's a video of a guy doing stunts on his bike. The big twist this time - it actually is real.

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