Monday, March 16, 2009

fantastic media idea + patience = brilliance

I am so impressed with this ad. Most consumers who see it won't even realize what they've seen because they'll only see part or they'll see it in the wrong order. But those who do get it will be amazed.

What I'm most impressed with is the patience of the client to allow a year to pass before their creative is revealed. This is no quick hit.

And it's just a package shot. Nothing more. The brilliance is all in the execution and media buy.

The ad is for Nedeburg Ingenuity wine and the creative is from Network BBDO Cape Town. I hope they take home a bucket-full of awards for this.

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