Monday, July 14, 2008

The Loser Cruiser

I took the bus to one of my client's offices the other day.

Something occurred to me while taking the bus.

We used to call it the loser-cruiser. (I'm sorry, but we did.) Taking the bus was a sign that you couldn't afford a car. It was the option of last resort.

Now, taking the bus feels like you're doing something positive. It's a bit like recycling, the actual amount of change is tiny, but you feel like you're contributing. And, when taken as part of a larger whole, you actually are. Taking the bus is no longer for losers, it's for people who want to be a part of a positive change in the world.

Which is all a little ridiculous, since I think that a good percentage of bus newbies are riding only because gas has gotten so crazy expensive. So, maybe we need a good swift kick in the butt to force us to do something positive. Ruining the earth wasn't enough, but saving $0.50 just might be.

Sometimes the best way to get from A to B is through C. The shortcut.

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