Thursday, May 22, 2008

Love the Swedes

I had the great pleasure to work with a team of Swedes in my last job. I really enjoyed their perspective and their approach to work. While they may not be the fastest to move, they will have fully thought out their approach, debated it at length, and when they do move they will do so with confidence. I miss my Swedish friends.

That has nothing to do with this new campaign for McDonald's out of Sweden. It took me about half way through the video to figure out what they were doing. It's fantastic. Totally original. And I love it. Check it out.


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