Friday, May 23, 2008

broadening your base

So, I was driving down the street the other day when I saw this sign:

What do you suppose the thinking behind the sub-head was? Hmmm, we're not getting enough business for our dance products. What if we encouraged non-dancers to buy? After all, they're a fabulous untapped market.

I particularly like the fact that the sub-head is on a sort of separate mini-awning. As though, after committing themselves to the name on the big awning, they got cold feet and decided they'd better back off a bit.

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